You
probably have things in your organization that you know need to change, that
you want to change, that you know absolutely must change, but – how do you get
started?
Many
experts agree that the first step in leading a change is to create a “sense of
urgency” among those who need to help make that change happen. But how do you do that?
One of my
favorite recipes for creating a sense of urgency is an approach invented by Dr.
Russell L. Ackoff, which Russ calls “Formulating the Mess.”
Russ says
is that in order to get people to change, you need to need to very graphically
show them what a “mess” they are going to be in during the future if they don’t change what they are doing now.
He recommends articulating a very clear future, which extrapolates
current trends, and gives a specific picture of what the future will look like
if change does not occur. In fact, Russ
says that “it is critical that the mess
be presented in as realistic, as believable, and as shocking way as possible.”*
An example
Russ gives is work he did with leaders of labor and management at an Alcoa
plant in Tennessee who could not get others to understand that both sides in
their contract dispute had to change their hard line positions. They printed fake copies of the town
newspaper, dated four years into the future, with the headline “Blount County
to Lose Alcoa Plant and 2,300 Jobs.” The
lead article went on to explain the amount of money that the company would lose
and the devastation to the local community economy. Not seeing the date immediately, many people
thought the paper was real. The effort
had its intended effect and both sides changed their demands.
I only
wonder what might have happened if some leaders from the historic -- now defunct -- nonprofit,
Hull House in Chicago, had done something similar years ago when their
financial problems started. Maybe they
would have made the dramatic changes necessary and would still be around for the
kind of people in need they had served since 1889.
Does your
organization need to make significant change?
Show others the “mess” you will be in during the future if you don’t.
*Russell
L. Ackoff, Re-Creating the Corporation, Oxford University Press, 1999.
For more
ideas on how you can lead breakthroughs in your organization, follow this blog
and check out my web site at www.SheehanNonprofitConsulting.com You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
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Mission Impact: Breakthrough
Strategies for Nonprofits, and buy it if
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