One of the really great things we do in Business School is to teach students an abundance of analytical tools.
There’s the basic SWOT analysis – what are your
strengths, weaknesses, opportunities, threats?
And there’s . . .
Scenario Planning – let’s forecast the possible futures.
Balanced Scorecard – how can we predict future
performance by tracking metrics in various operational areas?
The 7S Model of Strategy Implementation – thanks
McKinsey.
And most elegantly, Porter’s Five Forces. I don’t think I can observe an afternoon of
presentations by our Executive MBAs without at least one of them working in
Porter’s Five Forces. If you don’t know
them, check them out here.
As helpful as these analytical tools are, there is
one thing they cannot do for you. They
cannot answer the question “Why?” They
cannot tell you “why” or “why not” you should do something.
Some of the most interesting and important
questions of an individual’s or organization’s life, are “why” questions.
Why are we here?
Why is this important?
Analysis can’t tell you your values, your passion,
or what you should care about.
The next time you see your team heading down a
rabbit hole toward some decision to be made among uninteresting alternatives,
you might ask them: “Hey guys, why again are we thinking about doing this? Why do we care about this? Let’s get back to the basics.” Those can be some pretty powerful “why”
questions.
Once you know “why,” then those analytical tools
can be very helpful in figuring out how and what and where and when. But if you don’t know “why,” then those
really don’t matter.
*The blog title is a quote by the great Systems Thinking
pioneer, Dr. Russell Ackoff. Thanks
Russ!
For more
ideas on how you can lead breakthroughs in your organization, follow this blog
and check out my web site at www.SheehanNonprofitConsulting.com You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
no cost. You can also check out my book,
Mission Impact: Breakthrough
Strategies for Nonprofits, and buy it if
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