We can’t figure out what to call ourselves.
I most often hear “non-profit” or “not-for-profit,”
but both describe what we are NOT – not what we are FOR.
We certainly aren’t for loss – though some
organizations are mistakenly managed this way!
We have tried so many alternative labels: philanthropic, independent sector, social
sector, non-governmental, mission-based, charity, etc.
Part of the challenge is that we are FOR so many things.
We’re for healthy kids, for a green planet, for well-educated
young people, for the arts, for cures to illnesses, for everyone being
well-nourished, for the humanities, for everyone having safe affordable
housing, and the list goes on and on and on.
Here’s an idea, let’s try “Mission Impact
Organizations.” That’s what we are and
what we are FOR. We all have that in
common! No? You don’t think it would catch on?
Hmmm. Well,
while it would be nice to come up with a new label for our sector, maybe we
just need to make sure that each
organization clearly communicates what they are here FOR. And this is communicated in our mission
statements.
We need to be clear on our IMPACT (the difference
we make) and AIM (for whom/what) when we state our mission. For a mission statement mini-case, check this link. Make sure that you are clear on
your Mission Impact so people know
what you are here FOR.
For more
ideas on how you can lead breakthroughs in your organization, follow this blog
and check out my web site at www.SheehanNonprofitConsulting.com You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
no cost. You can also check out my book,
Mission Impact: Breakthrough Strategies
for Nonprofits, and buy it if you are interested. And you can follow Sheehan Nonprofit
Consulting on Facebook.