In her excellent book, Engaging Your Board in Fundraising,
Kathy Hedge first points out six significant mistakes nonprofits make when they
attempt to get volunteers engaged in fundraising. She developed this list through interviews
with nearly 50 nonprofit leaders from across the country:
*We forget
that board members are volunteers.
They are busy and don’t live the day-to-day reality of the nonprofit
like staff do.
*We are
waiting for board members to mobilize themselves and take initiative around
fundraising. We don’t realize that
they are waiting for staff to lead so they can assist.
*We don’t
set clear expectations about fundraising with individuals before they join the
Board. We are reluctant or vague
about it.
*We start
the conversation about fundraising at the wrong place and at the wrong time. Rather than jumping right into a fundraising
conversation, we need to start with need and mission.
*We use a “one-size-fits-all”
approach. We need to realize that
different Board members will engage differently.
*We don’t
know how to “manage up.” The inverse
power relationship of a Board member who is of higher authority can be tricky
when staff are trying to get them to do things.
In six easy to read chapters, Kathy explains how
we can overcome these mistakes and empower our Boards to fundraise
effectively. My favorite is Chapter Two,
“Connect to Mission.” This includes ideas
like making sure to include “mission moments” at Board meetings – a story of
mission accomplishment or example of an impact you have made. Another great tip – hold some meetings at a
location where you are carrying out your mission to make your impact real.
There are lots of other great ideas in the book
and I highly recommend it. It takes
focused work, but you can get your Board members to fundraise and further
leverage their Mission Impact.
For more ideas on how you can lead
breakthroughs in your organization, follow this blog and check out my web site
at www.SheehanNonprofitConsulting.com
You will find free resources you can download, including a Breakthrough
Strategy Workbook that you can download at no cost. You can also check out my book, Mission
Impact: Breakthrough Strategies for
Nonprofits, and buy it if you are interested.
And you can follow Sheehan Nonprofit Consulting on Facebook.