If I told you that if you reduced
your nonprofits services by 10% this coming year, you could be back to where
you are the next year along with a 20% improvement that would carry on in
future years, would you make the reduction?
I hope that you would say “yes” –
the math works.
But if I said you had a “chance”
to get the 20% improvement – not a guarantee – then it becomes tricky. And that is the problem that a lot of
organizations – for profit and nonprofit – have with innovation. They are unwilling to take the chance that
investing money and time in innovation will pay off in the future. It is a short term focus. And it is not unlike the problem of instant
gratification.
You have probably heard about the
Stanford Marshmallow Study in the 1970s.
Children – four and five year-olds – were given a marshmallow and told
that if they would wait to eat it until the adult comes back into the room in
fifteen minutes they would be given a second marshmallow. But if they eat it before the adult comes
back, that’s all they get. (Click here for fun video example.) When these
children were tracked through their adult years, the ones who exercised delayed
gratification had much higher quality of life in a wide variety of
measures. Having the self-control to
focus on the future and delay gratification paid off in a big way for these
children.
Can we learn delayed
gratification from these children and forgo some of today’s services for the
hope of more in the future?
It is admittedly
challenging. Most nonprofits are dealing
with real people who have real challenges right now. But it is likely that you will continue to
have people with these needs into the future – probably more than you can
serve. Therefore, investing in the
future makes sense if we want a long term Mission
Impact.
For more ideas on how you can lead breakthroughs in your
organization, follow this blog and check out my web site. You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
no cost. You can also check out my book,
Mission Impact: Breakthrough Strategies
for Nonprofits, and buy it if you are interested. And you can follow Sheehan Nonprofit
Consulting on Facebook.