Companies across the globe are spending millions
of dollars each year on this term we never really heard much about twenty years
ago – “employee engagement.”
Why is all this cash being targeted toward
employee engagement? Because research done
by The Gallup Organization and others has shown that engaged employees end up
driving higher levels of profits.
Engagement = Revenue for a corporation and it leads to higher levels of Mission Impact for a nonprofit.
One aspect of employee engagement has been getting
a lot of attention in recent years – the importance of people feeling that their
work has a purpose.
*Daniel Pink, in his book Drive, argues that successful organizations today will seek to
fulfill the intrinsic motivations of their workforce – what they care about. You can read more about his approach in my blog of a number of months back.
*Martin Seligman, in his book Authentic Happiness, says that people who can connect their
personal purpose to their organization’s purpose are more satisfied. And that can make all the difference in
motivation. He says that we no longer
live in a “money economy” where people are purely motivated by dollars, but
that we are in a “satisfaction economy” where an individual’s
satisfaction with their work is vital.
*The Gallup Organization has developed a twelve
question tool called the Q-12 in which positive answers to the questions
correlate with an engaged workforce. You
can learn more about the Q-12 here or even read a Gallup book that fully
explains the tool. All of the questions
point to important issues, but I would like to focus on one of them:
“Does the
mission or purpose of my company make me feel that my job is important?”
As a leader in your organization, you need to do
two things to put this lever of employee engagement into action. First,
you need to regularly remind everyone on your staff – and your volunteers – of
the importance of your mission and the difference you make. Do not assume that everyone keeps this in the
forefront of their minds. For example,
spend a couple minutes at every staff meeting on a recent story about something
your organization has done that exemplifies your Mission Impact.
Next,
you need to make sure that each person can draw a direct line between what they
do and attach it to the Mission Impact of your organization. They need to see the direct causal link
between their actions and making a difference.
This is easier for some jobs than for others, but it can be done for
all. You want people to point to your
Mission Impact and say – “I help make that happen.”
Giving Purpose to Work will make work more
fulfilling for everyone on your team and will help them make even more of a Mission Impact.
For more
ideas on how you can lead breakthroughs in your organization, follow this blog
and check out my web site at www.SheehanNonprofitConsulting.com You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
no cost. You can also check out my book,
Mission Impact: Breakthrough
Strategies for Nonprofits, and buy it if
you are interested. And you can follow Sheehan
Nonprofit Consulting on Facebook.