I have been looking over a bunch of strategic plans
for nonprofits recently, and one huge thing jumps out at me – No Focus!
Your strategy should provide you with Laser Focus.
This is why the cornerstone of the strategy
process I use with nonprofits is their three – five strategic goals for the
next five years. And then, after SWOT
analysis, we add the strategic themes that will guide them toward success.
If you have a big hulking strategic plan document
hanging around somewhere, I encourage you to give it a quick makeover. Look over all the stuff your plan says you
are going to do. Then ask yourself,
“What are the overall three – five most important outcome-based goals that we
want to accomplish during the next three - five years.” Make sure that the goals are specific and
measurable.
Then make a new cover sheet for your strategic
plan that says LASER FOCUS at the top and list the goals. Make copies of the cover sheet and hand it
out to staff and Board members if you want to make sure everyone is on the same
“page.”
It’s the KISS Principle. Keep It Simple Sweetheart. Give yourself Laser Focus and your
organization will make even more of a Mission Impact.
Good luck and Happy Thanksgiving.
For more
ideas on how you can lead breakthroughs in your organization, follow this blog
and check out my web site at www.SheehanNonprofitConsulting.com You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
no cost. You can also check out my book,
Mission Impact: Breakthrough
Strategies for Nonprofits, and buy it if
you are interested. And you can follow Sheehan
Nonprofit Consulting on Facebook.
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