Strategy is an integrated explanation of how an organization is going to guide its performance into the future.
That’s my basic definition. This is the beginning of a blog series that
will elaborate on this definition. Let’s
start with the big picture first.
I have reviewed hundreds of “strategic planning”
documents from organizations. And most
of them don’t include much “strategy."
I have found that most organizations have lots of plans and activities
in these documents, but very little strategy.
If you ask an organization (in any sector -- corporate, government, not-for-profit) for their strategy, then what you usually
get is a collection of disconnected goals or initiatives. Sometimes you get spreadsheets
with revenue projections. These are not
a strategy!
Here’s the bottom line.
A strategy needs to provide high level direction
to an organization on how it will guide its performance into the future – how it
will accomplish its mission. It does not
provide “action plan” level details. It
provides “themes” that will be followed in the coming years.
A few years ago, Collins & Rukstad had
this to say about strategy in an article they wrote in the Harvard Business
Review*:
“Leaders of firms are mystified when what they
thought was a beautifully crafted strategy is never implemented. . . . They fail to appreciate the necessity of
having a simple, clear, succinct strategy statement that everyone can
internalize and use as a guiding light for making difficult choices.”
That’s what a strategy is – a simple, clear,
succinct statement. Stay tuned to learn
more about how to develop a strategy that will guide your organization toward
Breakthroughs in your Mission Impact.
*"Can You Say What Your Strategy Is?" Harvard Business Review, April, 2008.
For more
ideas on how you can lead breakthroughs in your organization, follow this blog
and check out my web site at www.SheehanNonprofitConsulting.com You will find free resources you can
download, including a Breakthrough Strategy Workbook that you can download at
no cost. You can also check out my book,
Mission Impact: Breakthrough
Strategies for Nonprofits, and buy it if
you are interested. And you can follow Sheehan
Nonprofit Consulting on Facebook.
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